If companies are to take Berowski, an author for Little, Brown and global c.e.o. of WGSN, Buzasi’s advice they should aim to follow in the footsteps of the Daily Mail app, which now generates £60m revenue in a year and over 180m visitors in a month (Campbell, 2014). By branching out into the creation of content for mobile devices, it allows book, magazine and newspaper publishers the potential to make the change from broadcasting to narrowcasting, and will then offer them the opportunity to further understand the ways in which their audience interact with the content.
However, this being said, the success of the Daily Mail’s app and website lies in the breadth, but maybe not depth of information available, ranging from Sport to Showbiz to Science (Mail, 2014). As is such with online and digital content, the analytics available for website traffic and app downloads, through companies such as ‘App Annie’ which offers (App Annie, 2014) daily ranks and download numbers.
The future of the industry is truly at a tipping point, with horizontal competition slowly coming into it's own, for example, companies who are not known for publishing books, like Rovio, originally an app producer, encroaching into the book market (Rovio, 2014). As to whether traditional publishers have it in them to keep up will be seen at next years FutureBook conference.
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